usability

Each CTA (click-to-action) link should be explicit and clearly state what users should expect. When users see a generic CTA like "Learn More" or "Get Started", they expect to find out more about what your product and how it works; they don't expect to be introduced to a purchasing form. A study conducted by NN Group showed that, when users clicking on "Get Started" are taken to a register or subscribe form, they "ended up lost, uninformed, and frustrated to the point where they were no longer … [Read more...] about Avoid Generic CTAs

1. Users ignore stock photos If you've decided to build a new website, you might be tempted to use large, pretty stock photos of happy people either offering your services or receiving them. They look better than the photos you took of your business and cost less that what a professional photographer would charge for a photo shoot. However, research shows that "big feel-good images that are purely decorative [...] are completely ignored". 2. People photos: use real people, preferably … [Read more...] about Usability Research: How Users Look at Photos