usability

Each CTA (click-to-action) link should be explicit and clearly state what users should expect. When users see a generic CTA like "Learn More" or "Get Started", they expect to find out more about what … [Read more...] about Avoid Generic CTAs

1. Users ignore stock photos If you've decided to build a new website, you might be tempted to use large, pretty stock photos of happy people either offering your services or receiving them. They … [Read more...] about Usability Research: How Users Look at Photos