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Multiact

I've been building websites for 20+ years. Now I help business owners figure out what technology they actually need - and what they don't.

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Eugenia

About Eugenia

After 20+ years in the world of websites and online business tech, I’ve become pretty good at figuring out which technology you actually need - and which you really don’t.

When upgrading your server doesn’t fix the problem

Published on September 28, 2026 by Eugenia

A few days ago, a client's server went down. CPU usage was at 100%, the server was barely … [Read more...] about When upgrading your server doesn’t fix the problem

After 10+ Years With WooCommerce, I’m Seriously Considering Switching to SureCart

Published on September 15, 2026 by Eugenia

I've been working with WooCommerce for a very, very long time. Because 10+ years in online is … [Read more...] about After 10+ Years With WooCommerce, I’m Seriously Considering Switching to SureCart

Google Ads Location Targeting: The easy-to-overlook setting that can waste your budget

Published on January 10, 2026 by Eugenia

If you've ever set up a Google Ads campaign for a local business, you probably know that you can … [Read more...] about Google Ads Location Targeting: The easy-to-overlook setting that can waste your budget

Why Your Website Isn’t Booking Clients (And 12 Ways to Fix It)

Published on December 20, 2025 by Eugenia

Key Takeaways (Quick Summary) Why do some experts struggle to charge $200 a month, while … [Read more...] about Why Your Website Isn’t Booking Clients (And 12 Ways to Fix It)

When “Maintenance” Can Break Your Business

Published on December 10, 2025 by Eugenia

Eleven years ago, I got an email from a new client. She ran a high-traffic local news site - her … [Read more...] about When “Maintenance” Can Break Your Business

Getting Hundreds of Fake Orders Per Day? How I Stopped WooCommerce Spam When Regular Protection Failed

Published on November 9, 2025 by Eugenia

Updated September 2026: WooCommerce and some of its payment integrations have added new anti-bot … [Read more...] about Getting Hundreds of Fake Orders Per Day? How I Stopped WooCommerce Spam When Regular Protection Failed

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