If you've ever set up a Google Adwords (now Google Ads) campaign, you know you can target specific locations. Within a campaign, you go to the tab Locations and you can Add or Exclude specific locations. So far so good. You might even check the metrics for your targeted location and see that all clicks are from your targeted area. So you're all good, your ads are only showing to users from your specific location. Right? Wrong! Here is what Google actually does: they show your … [Read more...] about Google Ads Location Targeting: The hidden setting that can waste your budget
About Eugenia
Why is my WordPress website so slow?
I'm getting this question more and more lately, so I thought I'd compile here a list with the main issues I find on most client websites. 1. Low-quality hosting service Although shared hosts are appealing due to their low-cost offers, if performance and speed are important for you, then a shared host is not the way to go. Even if they advertise unlimited disk space or bandwidth, they usually have a lot of hidden limitations on the resource usage to make sure they can accommodate a large … [Read more...] about Why is my WordPress website so slow?
A Codeable review: My 3.5 years with Codeable.io
Freelancing sites reviews My freelancing journey started in 2005 and for several years I got to experience both sides of the outsourcing world. As a freelancer, working through freelancing sites was no picnic: most of the projects had ridiculously low budgets, the competition was fierce and was driving prices even lower. Clients were calling the shots - so it could take forever to get them to mark the project as complete. As a client, it didn't seem much better either: you had to select … [Read more...] about A Codeable review: My 3.5 years with Codeable.io
5 days of discounts on Codeable 5th Bday
This week Codeable turns 5 years old. Happy Birthday, I can't believe I've been with Codeable for more than 3 years now. Anyway, this year, Monday through Friday, Codeable will release daily offers and discounts from some of the best-selling WordPress themes and plugins authors. Here is the calendar: Monday: WordPress plugins discounts Tuesday: WordPress themes bargains Wednesday & Thursday: Codeable Expert Offers Friday: Marketing & Education On top of that, all week long you can … [Read more...] about 5 days of discounts on Codeable 5th Bday
Recommendations for Best WordPress Hosting 2023
UPDATED: December 2022 There is no one-size-fits-all solution and every host has their ups and downs and pros and cons, so depending on a client's particular needs, I might recommend one host or another. With that in mind, these are the hosts I end up recommending the most to clients (but I do reserve the right to change my recommendations based on how these hosts evolve and perform). In the past, I used to recommend some of shared hosts as well, but due to latest experience (and not the … [Read more...] about Recommendations for Best WordPress Hosting 2023
Avoid Generic CTAs
Each CTA (click-to-action) link should be explicit and clearly state what users should expect. When users see a generic CTA like "Learn More" or "Get Started", they expect to find out more about what your product and how it works; they don't expect to be introduced to a purchasing form. A study conducted by NN Group showed that, when users clicking on "Get Started" are taken to a register or subscribe form, they "ended up lost, uninformed, and frustrated to the point where they were no longer … [Read more...] about Avoid Generic CTAs
Usability Research: How Users Look at Photos
1. Users ignore stock photos If you've decided to build a new website, you might be tempted to use large, pretty stock photos of happy people either offering your services or receiving them. They look better than the photos you took of your business and cost less that what a professional photographer would charge for a photo shoot. However, research shows that "big feel-good images that are purely decorative [...] are completely ignored". 2. People photos: use real people, preferably … [Read more...] about Usability Research: How Users Look at Photos
Best Minimalist WordPress Themes for Genesis
1. Slush Theme Slush theme is as clean and minimalist as you can get in terms of themes. Its elegant and airy design makes it suitable for just about everything. Author: ZigZagPress View theme 2. Novo Theme Novo is another minimalist Genesis theme with a clean design, lots of theme options and beautiful typography. Author: ZigZagPress View theme 3. Karl Theme Karl is a minimalist and creative Genesis theme suitable for fashion bloggers, photographers, agencies. It's … [Read more...] about Best Minimalist WordPress Themes for Genesis