• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

WordPress development services

Multiact Media

  • Home
  • About
  • Work
  • Services
    • PSD to WordPress
    • Theme customization
  • Blog
  • Contact
  • Work with me

Google Ads Location Targeting: The hidden setting that can waste your budget

January 10, 2019 by Eugenia

If you’ve ever set up a Google Adwords (now Google Ads) campaign, you know you can target specific locations. Within a campaign, you go to the tab Locations and you can Add or Exclude specific locations.

So far so good.

You might even check the metrics for your targeted location and see that all clicks are from your targeted area.

So you’re all good, your ads are only showing to users from your specific location. Right? Wrong!

Here is what Google actually does: they show your ads to “peopleĀ in, or who show interest in, your targeted locations”. What does this mean? It means that they are showing your ads not only to people from your location, but also to people who showed interest in your location. And your advertising budget for you local business could easily be wasted on people from other cities, countries or even continents.

Here is what you need to do next.

Head over to the Settings tab > Locations > Locations options then, instead of default option “People in, or who show interest in, your targeted locations (recommended)”, make sure to check “People in your targeted locations”. Now you’re done. Until the next setting Google comes up with to try to take your money.


 

If you are running giveaways and need to randomly pick a Youtube comment winner, you can check out the Youtube random comment picker tool

Filed Under: Articles

About Eugenia

I'm a freelance WordPress developer who's been building websites for over a decade now. If you need to build a WordPress website or a custom WordPress theme, I'd be happy to help.

Primary Sidebar

WordPress Development Services

  • PSD to WordPress / Custom WordPress theme
  • HTML / Joomla / Drupal / Shopify to WordPress
  • WordPress theme customizations
  • Ongoing maintenance

Let’s work together

Recent Posts

  • Google Ads Location Targeting: The hidden setting that can waste your budget
  • Why is my WordPress website so slow?
  • A Codeable review: My 3.5 years with Codeable.io
  • The Quick Fix mirage: Things clients actually say
  • 5 days of discounts on Codeable 5th Bday

Copyright © 2021 · WordPress development services. All rights reserved. Affiliate disclosure