usability

Each CTA (click-to-action) link should be explicit and clearly state what users should expect. When users see a generic CTA like "Learn More" or "Get Started", they expect to find out more about what your product and how it works; they don't expect to be introduced to a purchasing form. A study … [Read more...] about Avoid Generic CTAs

1. Users ignore stock photos If you've decided to build a new website, you might be tempted to use large, pretty stock photos of happy people either offering your services or receiving them. They look better than the photos you took of your business and cost less that what a professional … [Read more...] about Usability Research: How Users Look at Photos